{"id":5404,"date":"2016-05-02T23:00:03","date_gmt":"2016-05-02T23:00:03","guid":{"rendered":"http:\/\/localhost\/la-atm-de-barcelona-y-tram-inician-una-campana-de-seguridad-y-civismo\/"},"modified":"2016-05-02T23:00:03","modified_gmt":"2016-05-02T23:00:03","slug":"la-atm-de-barcelona-y-tram-inician-una-campana-de-seguridad-y-civismo","status":"publish","type":"post","link":"https:\/\/observatoriomovilidad.es\/en\/la-atm-de-barcelona-y-tram-inician-una-campana-de-seguridad-y-civismo\/","title":{"rendered":"La ATM de Barcelona y TRAM inician una campa\u00f1a de seguridad y civismo"},"content":{"rendered":"

\"noticias_1605_tu_ens_importes\"<\/p>\n

La campa\u00f1a contar\u00e1 con un v\u00eddeo con coreograf\u00edas de \u2018street dance\u2019, entre otros medios, con el objetivo de concienciar a los usuarios sobre la importancia de seguir una actitud c\u00edvica.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n

<\/p>\n

\n

La Autoridad del Transporte Metropolitano de Barcelona (ATM) y TRAM inician una campa\u00f1a de seguridad y civismo con el lema \u2018Tu ens importes\u2019 (\u2018T\u00fa nos importas\u2019), con el soporte digital de un v\u00eddeo con coreograf\u00edas de \u2018street dance\u2019 a cargo de la Kulbik Dance Company, y con el objetivo de concienciar a los usuarios sobre la importancia de seguir una actitud c\u00edvica en los 5 puntos alrededor de los que gira la campa\u00f1a. En concreto: la necesidad de cogerse a las barras de seguridad si se viaja de pie, ceder los asientos reservados a las personas que lo necesiten, utilizar las puertas dobles para acceder al tranv\u00eda, validar el billete al entrar en el tranv\u00eda, y no distraerse con el m\u00f3vil cuando se cruzan las v\u00edas.<\/p>\n

El director general de la ATM, Pere Torres, ha manifestado que \u2018las campa\u00f1as como \u00e9sta, enfocadas a fomentar el civismo en el transporte p\u00fablico, son absolutamente positivas\u2019. Torres tambi\u00e9n ha destacado que en la \u00faltima Encuesta de Movilidad en D\u00eda Laborable (EMEF) el \u2018uso del tranv\u00eda\u2019 ha sido mejor valorado, por primera vez, que el \u2018uso del veh\u00edculo privado\u2019.<\/p>\n

La campa\u00f1a se realizar\u00e1 a trav\u00e9s de v\u00eddeos en las pantallas interiores de los tranv\u00edas, en las im\u00e1genes de salvapantallas de las m\u00e1quinas de venta de billetes en las paradas, en los canales digitales del TRAM, en carteles en las paradas y a trav\u00e9s de cu\u00f1as de radio en las principales emisoras de Catalu\u00f1a. Tambi\u00e9n habr\u00e1 educadores sociales como agentes c\u00edvicos explicando la campa\u00f1a.<\/span><\/div>\n

<\/div>\n

Enlace al v\u00eddeo<\/a><\/p>\n

Cristina Pou<\/span><\/span><\/div>\n

cpou@atm.cat<\/span> <\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

La campa\u00f1a contar\u00e1 con un v\u00eddeo con coreograf\u00edas de \u2018street dance\u2019, entre otros medios, con el objetivo de concienciar a los usuarios sobre la importancia de seguir una actitud c\u00edvica.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51],"tags":[],"class_list":["post-5404","post","type-post","status-publish","format-standard","hentry","category-noticias-noticias"],"_links":{"self":[{"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/posts\/5404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/comments?post=5404"}],"version-history":[{"count":0,"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/posts\/5404\/revisions"}],"wp:attachment":[{"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/media?parent=5404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/categories?post=5404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoriomovilidad.es\/en\/wp-json\/wp\/v2\/tags?post=5404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}