{"id":5462,"date":"2016-10-18T15:30:06","date_gmt":"2016-10-18T15:30:06","guid":{"rendered":"http:\/\/localhost\/madrid-se-pone-a-la-cabeza-europea-del-alquiler-de-coches-car2go\/"},"modified":"2016-10-18T15:30:06","modified_gmt":"2016-10-18T15:30:06","slug":"madrid-se-pone-a-la-cabeza-europea-del-alquiler-de-coches-car2go","status":"publish","type":"post","link":"https:\/\/observatoriomovilidad.es\/en\/madrid-se-pone-a-la-cabeza-europea-del-alquiler-de-coches-car2go\/","title":{"rendered":"Madrid se pone a la cabeza europea del alquiler de coches Car2go"},"content":{"rendered":"<p><strong><img decoding=\"async\" src=\"images\/stories\/08_noticias\/noticia_20161018_car2go.jpg\" width=\"180\" height=\"91\" alt=\"noticia_20161018_car2go\" style=\"margin-right: 10px; float: left;\" \/>La empresa alemana dealquiler de coches el\u00e9ctricos de alquiler Car2go ha superado los 112.000usuarios en Madrid, donde cuenta con una flota de 500 veh\u00edculos biplaza que hanrecorrido 5,8 millones de kil\u00f3metros, convirtiendo a Madrid en la ciudad conmayor n\u00famero de usuarios por veh\u00edculo y cada coche se alquila entre 12 y 15veces al d\u00eda.<\/strong><\/p>\n<p><!--more--><\/p>\n<div style=\"text-align: justify;\">El servicio de la compa\u00f1\u00eda est\u00e1 disponible en 30 ciudades de todo el mundo (15 europeas, 14 estadounidenses y una china), y cada segundo y medio se alquila uno de los 14.000 veh\u00edculos biplazas que la compa\u00f1\u00eda ofrece, seg\u00fan la empresa.<\/p>\n<p>En Madrid, a punto de cumplir un a\u00f1o desde su lanzamiento, la compa\u00f1\u00eda estudia la posibilidad de ofrecer el servicio de <em>carsharing <\/em>(coche compartido) m\u00e1s all\u00e1 de los m\u00e1rgenes de la M-30. Thomas Beermann,responsable de la marca en Europa, explica que \u00abeval\u00faan constantemente las necesidades de transporte de los usuarios madrile\u00f1os, y estar\u00e1n preparados para dar respuesta siempre que pueda garantizar un servicio de calidad acorde a esas necesidades\u00bb. Beermann aclara que los veh\u00edculos tienen autonom\u00eda \u00abm\u00e1s que suficiente para ir y volver al aeropuerto\u00bb, comenzando y terminando siempre dentro de la zona operativa.<\/p>\n<div>\n<p>El perfil de usuario de Car2go corresponde a nativos digitales, con edades comprendidas entre los 26 y los 35 a\u00f1os, seg\u00fan la compa\u00f1\u00eda. En Madrid el cliente medio es un hombre de 37 a\u00f1os y en el 70% de los casos es un hombre. El sistema de <em>carsharing <\/em>tiene mayor \u00e9xito durante la tarde hasta media noche y los picos de uso en la capital se dan de 12.00 a 15.00 y de 18.00 a 21.00.<\/p>\n<\/div>\n<p><a title=\"Madrid se pone a la cabeza europea del alquiler de coches Car2go\" target=\"_blank\" href=\"http:\/\/ccaa.elpais.com\/ccaa\/2016\/10\/07\/madrid\/1475867992_370762.html\" style=\"line-height: 1.6;\" rel=\"noopener\">Lea la noticia completa aqu\u00ed<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La empresa alemana dealquiler de coches el\u00e9ctricos de alquiler Car2go ha superado los 112.000usuarios en Madrid, donde cuenta con una flota de 500 veh\u00edculos biplaza que hanrecorrido 5,8 millones de kil\u00f3metros, convirtiendo a Madrid en la ciudad conmayor n\u00famero de usuarios por veh\u00edculo y cada coche se alquila entre 12 y 15veces al d\u00eda.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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